Something happened this week that’s worth paying attention to.

I had a listing appointment in MetroWest and asked the seller how they found me.

They told me they had been using AI to figure out how to get their home ready for sale. Just asking questions, learning the process, trying to understand what actually matters before making a move.

At some point, they asked:

“Who should I use as a real estate agent?”

And it told them to call me.

Not a list. Not options. A direct recommendation.

The Shift

This is how people are starting now.

They are not beginning with “who is the best agent.”

• What should I fix before I sell?
• What actually adds value?
• Is now the right time?
• How do I position my home?

They learn first. Then they decide who to trust.

What AI Is Actually Seeing

This isn’t random.

• Who consistently explains the market
• Who understands specific towns
• Who provides real insight
• Who shows experience over time

In MetroWest, where buyers are comparing towns and sellers are competing across markets, that kind of understanding matters.

The Takeaway

The way people choose agents is changing.

Not replacing relationships. Just changing how they start.

If you are thinking about selling, make sure you are not just getting information.

Make sure you are getting the right strategy behind it.